We could write pages and pages about what makes  HubSpot excellent, but let’s just summarize it with the following: HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Doesn’t sound too complicated now does it? Anyway, here are 5 reasons why we think you should use HubSpot for inbound marketing.

A WELL-STOCKED TOOLBOX FOR INBOUND MARKETING

The thing HubSpot does so brilliantly is to put everything you need (and didn’t know yet you needed) under one glorious roof. If you do a quick overview of what you work with today, it would probably look something like this:

  • Content management system
  • Blog platform
  • E-mail marketing platform
  • CRM
  • Analytics
  • Landing page
  • Call To Action (CTA) tools
  • And more

Most of the tools listed are not integrated and works as standalone solutions. And right about now, our point becomes crystal clear. It’s hard to have control over your inbound marketing while bouncing back and forth in different tools – in separate systems. And when you start thinking about how working this way kills efficiency, well, we don’t need to elaborate on this any further.

TAKE A CLOSER LOOK AT THE NUMBERS

What is the goal of any inbound marketing campaign? To generate leads. And then turn them into sales that turns into a positive ROI. Investing in inbound marketing means one thing, you have to measure your efforts. With HubSpot the measurements are taken on a journey across the magical land of different web tactics. Which e-mail campaign leads to the most direct sales? Need to know what blog posts are getting the most traffic? HubSpot can tell you.

PERSONAS IS THE KEY(S) TO SUCCESS

Leads that match the characteristics of your buyer personas is the only way to go. Why? Buyer personas are your best buyers. Period. With the toolsets of HubSpot you will never lose your focus on who you are targeting with your campaigns. The golden rule is to get 6 best buyer leads. Rather than 94 crappy leads. It’s actually almost exact that premise HubSpot built their software on.

SEO (THOSE PESKY LITTLE SEMANTICS)

SEO is always important. Even if it isn’t your biggest concern most days. To have your SEO on point is an ongoing effort and with the tools in HubSpot’s toolbox you can ensure that everything you do is always optimized.

BETTER EVOLUTION PROGRESS THAN JURASSIC PARK

The market for inbound marketing is young. Things are always changing and there are always improvements to be implemented. HubSpot’s tools is constantly evolving to meet new demands and so that you don’t have to worry about being a step behind the competition.

Want to know more about HubSpot? Or maybe you already use it? Talk to us at Migaloo.